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| Home | Creative Communication | Search Engine Optimization | |||
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Search Engine Optimization |
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An introduction :For any company to build its brand and make its presence felt in the corporate world, its visibility is extremely crucial. This is primarily the reason why companies begin to create their online extension by making result-oriented websites. The whole purpose is to reach out to the target audience that can help you generate sales or leads and thereby contribute to achieving the desired outcome.Once you make your website, how do you make sure that it is enjoying the necessary traffic? After all, if there is not enough traffic to your site, there would not be enough conversions, and the resultant ROI will also not be a desirable one. Nowadays, in order to witness high traffic on their site, almost everyone chooses to make their site visible on the popular search engines like Google, Yahoo!, MSN and many others… And the process of making the site get a high ranking is called Search Engine Optimization (SEO). SEO is defined as the process of optimizing a website in order to help it achieve a high ranking or page result on various search engines. This optimization involves the consideration of a number of parameters like the basic site design, Meta tags, One-way links, keyword rich content and other tools. With the help of the various SEO tools like these, the site undergoing optimization is propelled to a higher position on the search engines’ result page. Everything from the site design to the content and links placed in it plays a vital role in the overall optimization of the site. Thus, SEO is nothing but the art of building a website and its content keeping the search engine perspective in mind. The results obtained through SEO are referred to as organic or free results, because, unlike Pay per Click Advertising, one does not need to pay the search engine when a user clicks on the website link. When you have a site designed and developed in an appropriate way, SEO can have a drastic improvement in ROI, and this is why almost all companies today opt for SEO activities for their websites. Advantages of SEOThere are manifold advantages of SEO, due to which the activity is extensively undertaken by all companies. Some of the advantages of SEO are listed below :
Most popular search engines for SEO :SEO is one of the most popular forms of marketing over the Internet, and is thus carried out extensively across all big search engines by companies that wish to make their online presence felt among their target audience. The most popular search engines for SEO are Google, Yahoo! and MSN, followed by others like AltaVista, AOL, Ask, Lycos, 7Search, Miva etc. Given below are the preference statistics of searchers on various search engines: [we need to quote the source of this data]
Thus, companies need to optimize their site in order to get a high ranking on search engines based on their requirements and other parameters that the search engines consider while crawling the web… All search engines have spiders that crawl the web to find new information. Based on the algorithms, the search engines rank the site. Although the procedure carried out by the search engines is the same, the factors based on which they rank the websites varies. Given below is a vivid description of the search engines optimization activities on the three most popular search engines, namely Google, Yahoo! and MSN. The features that are unique to Google when it comes to organic search result rankings are as follows:
Google crawlers also keep in mind the site structure and the keyword density in the content of the website. However, the weightage laid by Google to the various parameters is different from that laid by the other search engines. Yahoo!Yahoo! is the second largest of the three major search engines. I t includes a huge network of websites. The algorithm used by Yahoo! is based on Inktomi. Yahoo! reaches 70% of users in the US. Therefore, many companies wish that their site be listed at a high position on Yahoo!.All search engines have their set of parameters based on which they rank
websites. The parameters that Yahoo! considers are:
In addition, it is necessary to mention here that Yahoo! ranks Meta tags and content quality very highly. MSNIt is relatively easier to attain results on MSN as compared to Google or Yahoo! Especially if your site is in the initial stages of link building or is a completely new site, it is likely that your site will not be indexed highly on Yahoo! and may remain in the sandbox of Google. In MSN, you can expect a decent ranking for your site.According to a ComScore media report, MSN users are 48% more likely to purchase a product or service online than any other user on the Internet. The parameters that MSN considers while ranking the site are as follows :
These are the factors considered by MSN while crawling the website. Since the algorithms are set mathematical rules, the desired result can be obtained hassle free if the right approach is resorted to, for a high ranking not only on MSN but also the other search engines. What services do we provide ?It is not practically feasible for a company to conceptualize a web site design, take it through the various stages of development, enhance it with the necessary tools like Meta tags, One-way links and keyword rich content and make it conducive for all search engines. It would therefore be a wise decision to opt for the services of a firm that offers you all of these together as one single package deal. And by associating yourself with us, you would be doing exactly that!We render SEO services in a manner that makes your site search engine friendly. We adhere to various set standards and best practices advocated by search engines. Thus, by choosing our SEO services, your site will enjoy visibility in not just one but most of the search engines for organic results, depending on the keywords entered by the users. When a client outsources his SEO work to us, we undertake the responsibility and strive to deliver desirable results by optimizing the site in the best way possible. In a nutshell, the services that we provide are as follows : |
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We would like to state here- we do not promise that your site will definitely appear on the first or second page of Google, Yahoo or MSN. No good company would make an assurance of that nature! This is because a skilled company can only use all its expertise, abide by the guidelines provided by the various search engines and optimize the website. The ranking of the site will purely depend on the crawling of the search engine spiders. We still insist that you sign up for SEO services without any hesitation or apprehensions, as you will certainly receive the worth for your money spent! So, contact us right away! |
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