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| Home | Creative Communication | Pay Per Click Avertising | |||
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Pay Per Click Advertising |
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An Introduction :Adverting has always been an effective mode of communication, whether the purpose has been to create awareness, build a brand image or drive sales. Once being prominent only on the traditional media like print, radio and television, advertising has now made its mark online too, all thanks to the advent and growing popularity of the Internet. The passage of time has seen many creative types of advertising over the Internet, like pop×ups, banners, and advertising via search engines… Everyone knows that the usage of the popular search engines like Google, Yahoo!, MSN and several others has increased tremendously over the years. What better way to reach your target audience than by advertising on these search engines itself?! This concept has given rise to Pay per Click Advertising, which is the ‘Sponsored Results’ that a user sees on search engines. What is PPC ?Pay per Click advertising, commonly known as PPC advertising, can be defined as the form of advertising/ marketing where the merchant/advertiser pays the search engines like Google, Overture, MSN, AltaVista, FindWhat, Miva, Lycos, 7Search and Ask whenever clickthroughs are generated to his site. This form of advertising is growing rapidly, as an increasing number of merchants are realizing that PPC is one of the most cost×effective methods of reaching the target users. Moreover statistics state that PPC constitutes 30×70% of the total market for an advertiser in any search engines. Advantages of PPC :The fact that almost every merchant is opting for PPC shows that this form of marketing has advantages all the way! Listed below are some of them:The initial investment is low. You don’t need to pay the search engine for
running an ad. You only pay when a user clicks on the ad. There is no minimum or maximum amount required. You can allocate the amount
based on the budget that you have decided. PPC allows specification to the highest extent possible. Whether you wish to target a small group of users in a particular state, a specific country, or reach users globally, you can achieve all of these via PPC. You can decide when you wish to discontinue your PPC campaign. Your company can enjoy high visibility among its target users, which will help in building your brand recognition and brand image. Most popular search engines for PPC :PPC is a growing concept. The three most popular search engines for PPC are Google, Yahoo! and MSN. PPC on Google is referred to as Google AdWords, Yahoo!, previously known as Overture, is now termed as Yahoo! Search Marketing, and MSN as MSN AdCenter. The other search engines offering PPC services are AltaVista, FindWhat, Miva, Lycos, 7Search and Ask. Depending on your budget, you can decide to place your ad on one or several search engines. Google AdWordsGoogle is by far the most popular search engine for PPC. If you ad gets featured at a favorable position on Google Adwords, you can be rest assured that you will enjoy a high visibility! Google AdWords contains a headline (not more than 25 characters) with one×two lines of attractive ad copy (not more than 35 characters), which gives a brief description of your product or services, and is keyword rich. Your ad will appear along the right×hand side of the Google search web page. In addition, your ads could appear on the side or above the search results on the search page of search sites in the Google Network, or also as a part of the result page that the user reaches from a site’s directory. The global search network of Google includes Froogle and Google Groups as well as the following:
Your ad is eligible to appear on the sites of the content partners of Google, such as:
Google AdWords permits high level of specification by providing the options of global search and local search. Thus, if you wish to target users of a particular area, you can be certain that your ad will feature only in the area that you chose. For example, if you sell a product that would be appropriate only for the users of California, you can make the choice via Google AdWords. You can thus make sure that you get the maximum Return on Investment. Google has a reach of 72% among users globally. So if you prefer to reach audiences on a world scale, Google AdWords is undoubtedly a great option! Yahoo! Search MarketingYahoo! Search Marketing, previously known as Overture, is the paid search option of the reputed Yahoo! brand. Yahoo! enjoys a reach of 70% among the US users. Therefore, several merchants choose to advertise their site via Yahoo! Search Marketing. By opting for Yahoo! Search Marketing, you can take advantage of a number of added features, tools and options, which will increase your visibility tremendously, like Advanced Match type and Content Match.With the help of the option of Advanced Match, you get to target additional customers while using your existing listings. This is because your ad will appear on the results page despite the absence of word×to×word keyword match. Moreover, it also offers you Excluded Keywords, by virtue of which you can decide when your ad should not appear in the listings– this helps in maintaining the relevancy. The Content Match option supports your Sponsored Search perfectly by allowing your ad to appear along with relevant articles or site content. This will not only increase your visibility by leaps and bounds but will also help in effectively driving sales. On advertising via Yahoo! Search Marketing, you can enjoy visibility on popular portals like the following:
Some of the content partners of Yahoo! are:
Besides, the option of Global Search and Local Search is also possible using Yahoo! Search Marketing, so that you can select the users that you wish to target. MSN AdCenterMSN AdCenter, the Pay per Click Marketing program by MSN, is a relatively new in the field of sponsored search. However, this in no way means that the quality of results generated by MSN AdCenter is inferior to those generated by other search engines, for the simple reason that MSN reaches nearly two out of three web users, and MSN search reaches over 40 million users in a single month.MSN AdCenter provides you with the following benefits:
Live search is a dynamic option that is supported by MSN AdCenter, using
which you can build your campaign effectively |
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What services do we provide? |
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It is not feasible to carry out the PPC campaign by yourself, as the campaign requires constant monitoring and adaptations in order to help you achieve desirable results. After all, the main aim of any advertising or marketing campaign is to generate a considerable Return on Investment. It is therefore inevitable that you associate yourself with a firm that specializes in managing PPC campaigns. We are one such company that renders online marketing solutions. Given below are the services we offer in order to ensure that your PPC campaign is a runaway success!
We put in more efforts and more man hours in order to make sure that the campaign runs on the search engines impeccable and drives sales/results as desired by you! |
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